Laufen is a highly respected Swiss brand renowned for its unique fusion of design excellence, craftsmanship, and sustainable innovation. Established in 1892, Laufen has over 130 years of expertise in the art of sanitaryware manufacturing, producing premium-quality bathroom ceramics with the legendary precision Switzerland is known for.
What sets Laufen bathroom products apart is their ability to blend two distinct European design traditions: the emotional elegance of Italian style and the clarity and precision of Northern European aesthetics. This rare combination results in beautifully functional pieces that are both timeless and cutting-edge.
Laufen collaborates with globally acclaimed designers and studios including Alessi, Kartell, Marcel Wanders, Patricia Urquiola, and Konstantin Grcic to create award-winning collections. From sleek washbasins and minimalist toilets to stylish bathtubs and innovative shower toilets, each product is crafted with exacting detail and modern practicality.
Manufacturing remains at the heart of Laufen’s identity. All products are made in Europe, across five dedicated production sites including its headquarters in Laufen, Switzerland. The company maintains total control over quality and sustainability throughout the production process, ensuring that every piece meets high environmental and functional standards. Laufen is also committed to water conservation, producing technologies and designs that help reduce water usage without compromising performance.
As part of the ROCA Group since 1999, Laufen is now a global leader in premium bathroom solutions, represented in over 170 countries. Yet it remains deeply rooted in its Swiss heritage and values, consistently striving for innovation and excellence.
Laufen’s expertise extends beyond individual products to complete bathroom solutions for architectural projects. From luxury hotels and high-end residences to bespoke commercial interiors, Laufen’s collections enhance the design and functionality of any space. Their collaborations with world-renowned designers ensure each product feels like a piece of modern art, designed to stand the test of time.
At Alternative Bathrooms, we are proud to showcase Laufen bathroom products that combine world-class craftsmanship with inspirational design. Visit one of our London showrooms or contact us for expert guidance on incorporating Laufen into your next bathroom project.
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