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Imperial is a British company utilising the latest design ideas and manufacturing technology, blended with handcrafted perfection. Imperial creates bathroom products of uncompromising originality and quality.

At Alternative Bathrooms, we can help you select the right Imperialbathroom products for your needs. Our showrooms display some stylish, luxury and high-quality Imperial baths and basins. Book an appointment for us to help you explore ranges.

Imperial Imperial

If you are wanting to create a bathroom that feels traditionally British then Imperial’s range will provide plenty of choices. Each piece of Imperial ceramic ware is unique to the expert potter who crafted it. Using sustainable timber which provides the quintessentially British look and feel of natural products. Classics never date and the sheen of exquisite porcelain with traditional taps provides that sense of reliability and functionality that’s traditionally British.
Choose from Basins, Toilets, Basin Stands, Brassware Taps, Bathtubs, showers, furniture and accessories, across their ranges; Carlyon, Etoile, Astoria, Deco, Radcliffe and Drift.

Discuss our Products

Our Ranges


As the largest and most conspicuous appliance of any bathroom, a bath is likely the biggest decision you need to make. Imperial baths balance elegance with style, colour and material providing the perfect place to relax and chill.


Check out the aesthetic beauty of design style, colour and material that brings out the best in Imperial basin design. Find the basin to match the style and colour of the luxury bathroom of your dreams.


Choose the Imperial toilet that matches the style of your bathroom. Practical stylish and luxurious.

Imperial Inspiration

Availble now at Alternative Bathrooms London
Catalano Caramics by Alternative Bathrooms
Mastella Bathroom Furniture from Alternative Bathrooms
Availble at Alternative bathrooms now
Samuel Heath from Alternative Bathrooms
Kaldewei Bathrooms by Alternative Bathrooms

View our Pinterest @alternativebathrooms


We do not make our products available online because we believe in the power of real-life experience of viewing and touching our huge range of bathrooms available at our showrooms where we can answer your questions. Style, quality and affordability are what Alternative Bathrooms are about. We invite you to our showrooms in London; Ealing, Queen's Park, Fulham, and Battersea.

Showroom opening hours

Monday - Friday 9am - 5:30pm

Saturday 10am - 5pm

Visit a Local Showroom

Our Range of Products

Classic & Contemporary

Classic and contemporary bathrooms are designed with you in mind.

Unbeatable Quality

The home of the best quality and most stylish products in the world.

London & UK

Bringing brilliant and special bathrooms to properties all over London and across the UK.

Advice on Accessibility

Provision of assistance and advice on all specialist accessibility product specifications.

Outstanding Customer Service

Great products, great service.