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Idea Group

At Alternative Bathrooms, we are proud to feature collections from Design Group, a leading name in designer bathroom furniture that combines contemporary elegance, intelligent functionality, and exceptional craftsmanship. Known for its sleek lines, innovative storage solutions, and high-quality finishes, Design Group offers furniture that transforms any bathroom into a stylish and efficient space.

With a strong focus on form and function, Design Group creates bathroom furniture that adapts to modern lifestyles and spatial challenges. Whether you are designing a compact en-suite, a family bathroom, or a luxury master space, Design Group’s versatile collections offer the perfect balance of aesthetic appeal and practical storage. Every piece is meticulously crafted to enhance your bathroom’s atmosphere while maximising usability.

Idea Group
Idea Group Idea Group

A standout feature of Design Group is their commitment to space-saving solutions. Ranges such as Slimline and Compact Living are ideal for urban homes or smaller floor plans. These collections feature reduced-depth vanities, wall-mounted units, and clever internal storage systems that help you make the most of every inch—without sacrificing style. Their slim-profile designs maintain a minimalist, contemporary aesthetic while keeping surfaces clutter-free.

Beyond functionality, Design Group places great emphasis on personalisation and finish. From matt lacquer and wood-effect laminates to high-gloss lacquers and metallic accents, you can choose from a rich palette of textures and tones to match your interior scheme. Coordinating mirrors, lighting, and handle options ensure a cohesive, tailored look across the entire bathroom.

Whether you prefer clean Scandinavian lines, modern industrial touches, or soft minimalist curves, Design Group offers a wide array of designer bathroom furniture ranges that cater to every taste. Their modular approach allows you to mix and match units, sinks, and accessories to suit your needs and layout—creating a fully custom bathroom design.

All Design Group furniture is made with durability and ease of maintenance in mind, ensuring long-lasting performance and a timeless finish. Sustainability and European manufacturing standards are at the heart of their production process, making their products as responsible as they are refined.

Visit Alternative Bathrooms to explore the latest in Design Group bathroom furniture, including space-saving options and luxury collections. Our team is here to help you create a beautifully designed, functional bathroom that reflects your lifestyle and makes everyday living effortlessly stylish.

Discuss our Products

Our Ranges

Homeowners
ViaCondotti

The ViaCondotti collection stands out for its sophisticated design, featuring a distinctive vertical repeat pattern on cabinet fronts and sides that adds a dynamic, contemporary touch to modern bathroom interiors.

Homeowners
Dolcevita

The Dolcevita collection by Idea Group embodies timeless elegance and classic Italian style, featuring refined detailing, soft lines, and luxurious finishes that bring a sense of sophistication and charm to any bathroom space.

Homeowners
My Time

The My Time collection by Idea Group combines modern functionality with sleek, minimalist design, offering versatile bathroom furniture solutions that adapt effortlessly to contemporary lifestyles and personal tastes.

Homeowners
Seventy • Form

The Seventy • Form collection by Idea Group redefines contemporary bathroom design, blending natural and engineered materials with soft, linear contours to offer fully customisable and architecturally inspired furniture solutions.

Homeowners
Dogma

The Dogma collection by Idea Group blends minimalist design with bold architectural forms, featuring clean lines, open shelving, and premium materials for a contemporary bathroom that feels both structured and sophisticated.

Homeowners
Cubik

The Cubik collection by Idea Group features clean, architectural lines and modular versatility, combining minimalist design with high-performance materials for a sleek, contemporary bathroom aesthetic.

Homeowners
Nyù

The Nyù collection by Idea Group showcases elegant, understated bathroom furniture that pairs refined materials with sophisticated colours to create a timeless, contemporary aesthetic.

Homeowners
Play

The Play collection by Idea Group celebrates customisation with a versatile design approach, allowing you to personalise finishes, colours, and configurations for a truly unique and harmonious bathroom space.

Homeowners
Smyle

The Smyle collection by Idea Group features a clean, modular design with the option of plain, curved, or fluted fronts, highlighted by a signature central J-groove that adds a refined, contemporary edge.

Homeowners
System

The System collection by Idea Group offers smart, space-saving storage solutions with a compact depth of up to 38.5 cm, making it ideal for maximising functionality in small bathrooms.

Homeowners
Moon

The Moon collection by Idea Group showcases elegant, bow-fronted bathroom furniture with flowing curved lines, offering a stylish and space-saving solution ideal for compact, contemporary bathrooms.

Showrooms

We do not make our products available online because we believe in the power of real-life experience of viewing and touching our huge range of bathrooms available at our showrooms where we can answer your questions. Style, quality and affordability are what Alternative Bathrooms are about. We invite you to our showrooms in London; Ealing, Queen's Park, Fulham, and Battersea.

Showroom opening hours

Monday - Friday 9am - 5:30pm

Saturday 10am - 5pm

Visit a Local Showroom

Our Range of Products

Classic & Contemporary

Classic and contemporary bathrooms are designed with you in mind.

Unbeatable Quality

The home of the best quality and most stylish products in the world.

London & UK

Bringing brilliant and special bathrooms to properties all over London and across the UK.

Advice on Accessibility

Provision of assistance and advice on all specialist accessibility product specifications.

Outstanding Customer Service

Great products, great service.