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Idea Group

Ideagroup is a combination of companies; Idea, Aqua, Blob, Disenia, each bringing its own style, from modern, sophisticated and elegant innovative design to the most classic bathroom furniture solutions.

At Alternative Bathrooms, we can help you select the right Idea Group products for your needs. Our showrooms display some stylish, luxury and high-quality Idea Group bathroom furniture solutions. Book an appointment for us to help you explore ranges.

Idea Group
Idea Group Idea Group

Looking for ultra-modern sleek and curved lines in your bathroom furniture? Do you have in mind Italian luxury and simplicity that blends with colour and texture and exudes minimalism? That feeling that you’re on the Italian Riviera relaxing in a warm bath or taking a spa shower in an opulent hotel room overlooking the sea. Idea Group designer bathroom furniture offers an extensive range of bathtubs, shower enclosures and trays and space-saving cabinets and accessories. Available in a variety of materials and colours, there’s something for everyone no matter the size of the bathroom or cloakroom you’ve envisaged. Choose from the four ranges of IDEA, AQUA, BLOB and DISENIA.

Discuss our Products

Our Ranges

Idea Group Inspiration

Availble now at Alternative Bathrooms London
Catalano Caramics by Alternative Bathrooms
Mastella Bathroom Furniture from Alternative Bathrooms
Availble at Alternative bathrooms now
Samuel Heath from Alternative Bathrooms
Kaldewei Bathrooms by Alternative Bathrooms

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We do not make our products available online because we believe in the power of real-life experience of viewing and touching our huge range of bathrooms available at our showrooms where we can answer your questions. Style, quality and affordability are what Alternative Bathrooms are about. We invite you to our showrooms in London; Ealing, Queen's Park, Fulham, and Battersea.

Showroom opening hours

Monday - Friday 9am - 5:30pm

Saturday 10am - 5pm

Visit a Local Showroom

Our Range of Products

Classic & Contemporary

Classic and contemporary bathrooms are designed with you in mind.

Unbeatable Quality

The home of the best quality and most stylish products in the world.

London & UK

Bringing brilliant and special bathrooms to properties all over London and across the UK.

Advice on Accessibility

Provision of assistance and advice on all specialist accessibility product specifications.

Outstanding Customer Service

Great products, great service.