CEA – Precision, Innovation, and the Art of Stainless Steel
At Alternative Bathrooms, we are proud to present CEA, one of Italy’s most forward-thinking and design-led brands in the world of luxury bathroom tapware. Founded in 1984, CEADESIGN began its journey in the plumbing and heating sector before evolving into a leading name in contemporary bathroom fittings. With innovation, sustainability, and exceptional craftsmanship at its core, CEA is renowned for its refined use of stainless steel – a material that defines its aesthetic and technological excellence.
CEA’s founders, husband-and-wife team Natalino Malasorti and Roberta Bertacco, have guided the company with vision and dedication. Natalino, as designer and artistic director, has shaped the brand’s unique design language, while Roberta has successfully led its commercial growth and international recognition. Together, they have transformed CEA into a global leader in sustainable, high-end tapware that combines beauty with performance.
Every CEA product is designed and manufactured in Italy, specifically in the region of Bassano del Grappa – an area known for its mechanical expertise and artisanal metalworking traditions. Stainless steel is not only a signature material for the brand but also a conscious choice for its durability, hygiene, and minimal environmental impact.
CEA’s commitment to design culture is reflected in its showrooms: CEA MILANO, located in the heart of Milan’s design district; CEA GHENT, which serves Northern Europe; and the upcoming CEA CORTINA, opening in the Ampezzo Dolomites in 2024. Each space is a celebration of architectural innovation, custom craftsmanship, and exceptional materials.
Choose CEA at Alternative Bathrooms for cutting-edge bathroom design that brings together Italian elegance, technical innovation, and the enduring beauty of stainless steel. Perfect for contemporary homes, luxury developments, and architectural projects that demand the very best in form and function.
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