JIS Europe – The UK’s Leading Supplier of 100% Stainless Steel Heated Towel Rails
At Alternative Bathrooms, we’re proud to offer the full range of JIS Europe 100% Stainless Steel Heated Towel Rails, the original and market-leading stainless steel towel rail brand in the UK. Founded in 1997 by Richard Thelwell and Claire Wilkinson, JIS Europe was created out of frustration with rusting chrome bathroom products. They became the first UK company to design and manufacture heated towel rails using only high-grade stainless steel – a commitment that continues over 25 years later.
JIS Europe towel rails are renowned for their longevity, sustainability, and excellent design. Unlike chrome-plated alternatives, these heated towel rails are 100% stainless steel, meaning they are resistant to rust and corrosion, fully recyclable, and even repairable – making them a long-term investment for any bathroom. Every product is designed in-house with functionality, style, and environmental responsibility at its core.
Available in polished, satin, or powder-coated black finishes, the JIS range caters to both traditional and contemporary interiors. Each model is compatible with central heating, electric only, or dual fuel systems, offering complete flexibility. A curated selection of matching accessories ensures a cohesive and high-quality finish for every project.
As an independently owned British business, JIS Europe operates with the same founding philosophy today: to manufacture the best possible towel rails while minimising environmental impact and maintaining exceptional customer service.
Key benefits of JIS Europe towel rails:
- 100% stainless steel – no rust, no peeling
- Available in polished, satin, and black finishes
- Central heating, electric or dual fuel options
- Environmentally responsible and recyclable
- Excellent stock availability and delivery times
- Market-leading guarantee and customer service
- Designed and built in the UK by a small, expert team
Upgrade your bathroom with JIS Europe – a trusted name in sustainable, durable, and stylish heated towel rails. Visit your local London Alternative Bathrooms showroom today to find out more.
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